Notes
Short, specific writing on the work itself
Not a blog full of generic marketing advice. These are observations from actual engagements — what usually goes wrong, and what the fix tends to look like in practice.
13 Mar 2026
More Leads Can Still Be the Wrong Result
Why a campaign that hits its lead target can still be failing the business, and how to tell volume and quality apart before you scale spend.
Read the note → 21 May 2026When a Spreadsheet Stops Being a System
The signs that your lead spreadsheet has quietly become the reason leads go cold, and what a working system needs instead.
Read the note → 9 Jul 2026The Product Demo Should Sometimes Change the Campaign
What happened when a real product walkthrough revealed that the positioning driving a campaign was wrong from the start.
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